How to make the most of your website as a marketing tool

Once you have created your business website you might be wondering how you can use it to help promote your business. There isn’t much point in having a beautiful site that never gets seen by your customers or potential clients. There are lots of ways that you can use your website as an effective marketing tool. But, before you start creating contact and driving people to your site it is important that you have a marketing strategy in place. Marketing Strategy Consultants like the ones from can help you to develop a strategy that is going to help you work towards your overall business goals.

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All websites need to be optimised to help them rank in the search engine listings. This is known as SEO or Search Engine Optimisation. This requires looking at technical elements of your website such as the page titles and the meta descriptions as well as the page loading speed and whether your site is mobile friendly. It also requires looking at the content that you display and ensuring that it contains the keywords that are relevant for your business products and services and your geographic location.

After you have sorted out your website SEO you can start to use your site as a marketing tool. Here are some ways that you can do this.

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Service pages – if you have lots of different services that you offer within your business you might want to break these down into individual service pages. You can then expand on each service in detail and use the keywords that are relevant to these. It gives you the opportunity to talk through how each service helps your clients in much more detail than you would be able to on a home page or single service page. This helps your customers to identify whether the service matches what they are looking for.

Blog – having a blog on your website allows you to position your business as an expert in your relevant fields. It also gives you information that you can produce into social media snippets that will then drive traffic to your blog pages. It is important that you place internal hyperlinks into your blogs that sned people to key areas of your website. This can help to increase the amount of time that people spend on your site overall.

Newsletter sign-ups – building an email list is important for any business and you can use your website to do this. By having subscriber pop-ups you can encourage people to sign up to the newsletters or you can offer them something free in return such as a special promotion or access to a document that they may be interested in.