What is the difference between PPC and display ads?
The right online advertising strategy can help you significantly increase your brand’s visibility and boost conversions.
A Google report illustrates that a powerful advertising strategy could help to boost your visibility by as much as 80 per cent and increase your conversions by almost 60 per cent; however, driving this level of success is reliant on your ability to choose the correct advertising formats.
What are pay-per-click (PPC) ads?
PPC ads provide businesses with the opportunity to display their adverts online, with payment only required when the ads are clicked. PPC ads are commonly seen on search engine results pages (SERPs) and on social media platforms.
What are PPC ads used for?
PPC advertising is an excellent way to connect with potential customers who are already actively searching online for a particular product or service. The best PPC ads clearly display imagery relating to the specific product/service and include a special offer, such as free shipping or an unbeatable price.
What are display ads?
It can be helpful to view display ads as the online version of a billboard. Display ads can be seen everywhere, from apps to blogs, and may be seen as pop-ups or as banner or sidebar ads.
HTML 5 ads, examples of which can be viewed on the websites of specialists such as The Bannermen, often leverage animated, video and interactive elements to capture attention.
Rather than being charged per click, banner ads are generally paid for on a per-view basis. This is because they are displayed when users are browsing casually online rather than searching for a specific product.
What are display ads used for?
Display ads are generally used to boost brand awareness over the long term, with the best examples being immediately visually eye-catching.