Digital Marketing

What are keywords and why are they important

April 18, 2023May 18, 2023 Paul

Any good SEO Services Ireland company such as www.rycomarketing.ie/seo-services or agency in your local area will tell you how important keywords are for any website. They are words or phrases that people use when searching for information or products online. They are an important and essential part of search engine optimisation because search engines such as Google and Bing use keywords to be able to identify and rank content in the search engine ranking positions.

Keywords are important because they help to increase the amount of targeted traffic that a website receives. By using keywords that are relevant to the products and services that a business offers, the business can improve their search engine rankings which will then allow them to increase their customer base and in turn increase their sales and profits.

Keywords are included in the meta description of a site, the page titles as well as in the content that is shared on the pages. It is all of these elements that help to make up the keyword profile of the business. They need to be used in a strategic way to avoid keyword stuffing. This is where keywords are placed in content in such a way to manipulate the search engine rankings, rather than as a natural part of the content. Search engines will penalise websites for keyword stuffing and this is one of the reasons that this type of work should be undertaken by professionals working in SEO.

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