Hacks to get more from your Shopify site

With a Shopify site, your goal is, presumably, to sell as much as possible. Consider these hacks to see if any are likely to boost your sales, leading to greater revenue.

Pick your template

A good web design will increase sales and this starts with picking the right template. There are 150 free and paid themes you can choose from, with many more from third-party vendors. Look for ones that are responsive, easy to navigate, and cross-browser compatible.

If you are unsure what theme is right for you, consider using a professional for your Shopify web design such as etempa.co.uk/shopify-web-design.

Optimise for SEO

Search engines are the number one way potential customers use to find the products they want, so search engine optimisation, or SEO, can make all the difference. To achieve this, use a combination of the right keywords, a well-structured store, optimised metadata, and a good customer UX.

Optimise images

The images on your Shopify site need to load quickly and be displayed correctly. To achieve this, you can compress images, optimise their metadata, and use the right image dimensions.

Pricing strategy

Product price can be a way to gain an edge over your competitors and there are a number of ways to do this.

Lower pricing can increase sales, although it will reduce margins. This approach works well if your products are of a similar quality to your rivals. . Matching your competitors’ pricing allows you to stand out in other ways such as through the customer experience or product quality. . Charging more than your competitors can give a sense of exclusivity and attract higher-spending visitors

Effective promotions

Promotions can encourage customers to make an unplanned purchase. There are a range of promotional strategies for you to experiment with to see which works best. These include seasonal discounts, product bundling to encourage shoppers to make more than one purchase, limited-time discounts to bring a sense of urgency, and customer segment discounts to attract a particular demographic such as the elderly or students.