What are the different types of PPC advertising?

PPC advertising is a focused and highly targeted form of digital marketing that allows advertisers to place ads on target websites, such as Google, news sites, or partner sites. It can be highly effective with precise targeting, which means that you only pay for customers who click on your ad because they’re interested in it.

What are PPC format designed for?

There isn’t one form of PPC advertising because it’s designed to achieve a range of goals like sales, leads, or even brand awareness. Advertisers need to understand each type of PPC to know exactly how to direct their spend. Businesses searching for a ‘PPC agency near me’ will often find one to do this work for them. That search for a PPC agency near me will throw up all kinds of potential partners.

What are the main types of PPC advertising?

Search PPC tends to be the most well-known, and it’s a text-based ad that appears when you search for certain keywords. Display PPC ads are visual, and they look like visual banners. Shopping PPC looks like a product listing ad with the price, product image, and ratings you expect to see with e-commerce.

There’s also video PPC, which are ads that run around video content, and paid ads on social media platforms are social media PPC. Increasingly, remarketing PPC is used for retargeting.

Very often, these campaigns tend to blend different types of PPC advertising to get the best performance along a full customer journey. They’re all powerful routes to cost-effective advertising and better results.