10 Quick Must-Dos for a DIY Website Audit
Your website is online 24/7 for your business, but when was the last time you put it in front of a doctor? Here is a rapid DIY audit checklist to catch potential challenges that might be hemorrhaging your sales:
- Mobile Responsiveness
Open your site on your phone. Does everything display properly? Many visitors are on mobile, and things need to look good here!
- Page Loading Speed
By the time your site takes 3 seconds, visitors are bouncing. For help with Web Design Cheltenham, contact absolutecreativemarketing.co.uk/web-design/cheltenham/
- Contact Information
Ask yourself the question – can people easily reach out for a phone number, email address or physical location. This information should be displayed on every page, ideally in your header or footer.
- Broken Links
Check your top navigation through the pages that matter. It simply infuriates website visitors and is bad for search rankings.
- Clear Call-to-Actions
What do you wish visitors will do? Your buttons should be noticeable with call to action words such as “Call Now” or “Get Quote.”
- Professional Images
Blurry, pixelated photos scream amateur. Buy some high-quality shots that are a good reflection on your brand.
- Updated Content
Even that “Latest News”, which is still a feature from 2019, is not fooling anyone. Creating fresh content is a sign that you are currently active and trustworthy.
- SSL Certificate
Your url — should be https (not http) This security feature enhances the reliability and search rankings of your website.
- Easy Navigation
Are visitors able to quickly access what they are looking for within 2–3 clicks? Simplify your menu structure.
- About Page
Tell your story. A person wants to know who created the product before buying it.
So by doing a regular website audit, all of that will be done to keep your digital store front in prime condition.