Common Web Design Mistakes That Put Visitors Off

These are the simple things you can check on your own website to see if there are any reasons why you are losing visitors.

Uncompressed Images Slowing Pages Down

Larger images also affect loading times of your website. Image file sizes can be drastically reduced with free tools like Squoosh to improve your page load speed and user experience.

A Cluttered Homepage

A busy homepage that attempts to convey too much information is worse than useless – it fails to tell the visitor what to do next.

Contact Details That Are Hard to Find

Your phone number and email address are most likely to be used by potential customers to contact you. Therefore ensure that your contact details are prominently displayed on every page, ideally in the top or bottom of every page, i.e. in the header or footer.

Copy That Does Not Say What You Do

Rather than use vague descriptors of yourself such as “passionate about excellence”, tell people what you do for them.

Inconsistent Fonts and Colours

Mixing three typefaces and five colours creates an unfinished looking website that is harder to read. Stick to two fonts and use the same colour scheme throughout your website.

Getting Outside Help

If the above errors are consistently found on your site then a search for web designer Exeter will return local Exeter web designers who can audit your current website and make repairs if necessary.

If you want Web designer Exeter, //exeter.nettl.com/digital/web-design is a good place to start.

A simple, well-designed site is usually the best choice, not needing to be overly clever.