Elements of a good website:
A website can play a crucial role in business as the recent trends suggest. The idea of having a website is to reach more audience. So if you are about to build a website, build one that attracts people at the first look itself. It is right to say, first impression is the best impression. You must first have a concept about your website and how it should look like. Simply put, make the theme awesome. An awesome theme should have the following elements:
- Good, attractive colors and fonts
- Different sliders
- Landing pages
- Pop-up windows or boxes
- Mega menus
- Shopping carts
Start with a proper plan:
Starting with a solid plan and in a formal plan would always help you achieve your goals. You must first have an idea about your goals and objectives of having a website. Some of the common goals most people want to achieve through marketing their website include:
- Actual sales
- Warm prospects
Write down all your goals and expectations about your goals and objective and convey it to the company that you choose. Choose a good web designing company, which can understand and works to achieve your goals and expectations.
Making navigation easy:
The main purpose of your website is to attract and increase the number of users or target audience. The navigation should be user-friendly so that the user can easily go through your website. A website with poor navigation is like a new grocery store. The user will feel lost when entering the website without knowing how to go to the right page he/she wants to. Ease of use is the main element a website must have when talking about the homepage or the entire website. The navigations should clearly point the major pages in the website like About, Services, Products, and Contact etc. Avoid using complex language that cannot be understood by common people.
Introduce who and what you are:
The homepage should have text apart from attractive images and sliders. But, it should be minimal. The text on the homepage should give the reader an overview of what and who you are. The introduction should be informative, but brief. While reading the text on the homepage, the visitor should be able to confirm that he/she is in the right place. Only then, they will go through the other pages of your website. Using huge paragraphs on the homepage is not recommended if you want to attract more visitors to your website.
Generate call to actions:
A successful website should be able to generate call to action response from the visitor. Call to action can include:
- Posting a comment
- Signing up for newsletter
- Like or follow the social media profile
- View a product memo
- Make a purchase
- Request more information using the contact form
It could be any action related to the website. But, it is your duty when you develop the website what response you want from the visitor. Plan well before building a website for your website.