If you haven’t used Facebook to promote your business before then you really should give it a go and find out what it’s all about. If you already have established an online presence on one or several of these sites then you’ll probably already be aware of how popular they are, and how much traffic they receive. It’s estimated that over 80% of all websites now have a Facebook version, so you’ll definitely want to take full advantage of this huge networking opportunity. You should make sure that social media fits into your overall marketing and Food PR plan to ensure a consistency of message.
The first thing that you need to do if you want to use Facebook to promote your food business is to sign up for the service so that you can put all of your pages together. You’ll need to verify your details with Facebook, but once this has been done you should be able to log into your account and see all your fans and customers. It’s important that you give everyone who visits your site a reason to return, and one of the best ways to do this is to create contests. Contests can be given for many different items, but one of the most popular is to give away free food.
When you put contests on Facebook, you can really attract the attention of the fans that you have, so if you don’t have much traffic coming in you may want to consider choosing something relatively easy to win. Some of the most popular contests are those that ask for user names and passwords so that the person who wins can claim their prize. Another popular idea is to ask fans to invite friends or family members to try your food for them, so this means that you get to reward your loyal customers with even more of what they love. These are just a few ideas of how you can use Facebook to promote your food business, and by using it correctly you can attract a lot of new support which can help you grow.