Over the years we have seen many business models introduced on the Internet. Even some, have catapulted such important companies to today as Amazon or Google. After that stage, there are other models that have taken root naturally and are part of the daily lives of many people. Sooner or later they had to come since they all meet one of two requirements:
The 8 Internet business models that came to stay
1- The “Flash Sales”
Here we fit all those proposals based on online sales of short-lasting and with significant discounts. The generation of these “here and now” deals work very well. The user knows that he has to decide quickly or he will lose the opportunity to acquire the product or service at that price. Here we will highlight two subcategories:
2- The “Fremium” model
Model based on access to free service with subsequent attempt to sell associated services “Premium” or payment to users. The key to these models (much used in Saas services or subscription) is to be able to capture a significant mass of users. These use the service for free although this means in most cases a strong initial investment. Three of today’s top exponents are Linkedin , Spotify and Dropbox .
3- Online comparators
Very used in many sectors. It is about bringing together in the same platform what the vast majority of buyers in their day to day. We have them in many types of products like insurance (Rastreator ), airline tickets ( Kayak ), hotels ( Trivago ), financial products ( iahorro ) and many others.
4- Permission marketing based on the generation of “leads”
For some time now the market is turning towards a type of Marketing focused on tangible results. With the exception of large brands that always include branding strategies and actions in their portfolio, here we talk about all those agencies dedicated to generating contacts interested in receiving offers from a particular portal, or even willing to receive information on a particular offer.
5- The new e-learning models
In a very short time there has been a real revolution in this branch: We have gone from having courses that were acquired in the network and that each user marked their own rhythm, to new formulas such as streaming classes, mini-courses by theme, Expert consultation platforms and even very low price knowledge pills. All this combined with powerful virtual campuses that allow a more dynamic interaction with the rest of students and teachers. Some of the new proposals are: Tutellus, Floqq , Internetacademi , foxsize school or iconversity .
6- Business related to cloud computing
Here we can talk about all those companies that are dedicated to protection and storage of data in the cloud. At present there are already big corporations that included it in its portfolio like Amazon. But there are certainly great opportunities in the marketing of cloud services for SMEs. Possibly, they adopt the figure of broker or broker advising to companies that have this necessity.
7- New P2P models (peer to peer)
Although we are already familiar with portals as relevant as can be segundamano in Spain or airbnb in Europe, there are other initiatives that meet the needs of exchange and relationship between users where supply and demand merge into specialized platforms. Some of the newest companies are socialcar (car rental between private individuals) or Lingoo (for language stays organized between families).
Possibly one of the concepts that are more in vogue. These are platforms that allow channeling the collective financing of projects that want to come to light. Very used to date for recording discs or editing books. Some of the platforms that work well are: Lánzanos and amigosdenyumbani for solidarity purposes. The boiling of all this leads us to differentiate two subcategories:
In other words, collective bargaining. A very clear Hispanic example is adtriboo. You can hang a design project, logo or web page without going further and you will be able to choose between different designers that present proposal.
Here it is about collective financing of companies and SMEs. A platform that is successfully embodying this type of proposal is found in Arboribus.
The Internet allows launching and validating very quickly new models. This inevitably leads us to the constant challenge of the “status quo” of some companies, even in the most traditional sectors. In my opinion, it is a constant injection of creativity and dynamism on the part of the entrepreneurial minds much needed so that no one falls asleep on their laurels.