Blog traffic is equally important for people maintaining a business blog and for the ones writing for personal reasons. A bigger audience provides monetization opportunities and it is also essential for the establishment of reputation.
Internet provides multiple traffic increase opportunities. Some of the techniques are simple to introduce, even if you have no experience in the realm of web marketing and SEO. Here are five of the best ways to increase traffic to your blog.
Content and SEO
Your content is the heart and soul of the blog. Well-written articles will attract visitors and they will also affect search engine optimization.
Search engine optimization (SEO) is a set of techniques that increase website or blog referrals from search engines. In the past, SEO was heavily dependent on keyword selection. Today, the uniqueness and informative value of the text is more important in terms of good SEO.
Write for your audience rather than for search engines. Choose a specific topic and stick to it. The more specialized your blog is, the more traffic you will attract from search engine referrals.
The Power of Social Networks
Social networks should become your biggest allies. Being active on websites like Facebook, Twitter, Google+, Pinterest and LinkedIn will result in a significant traffic increase.
The easiest thing you can do is add a sharing button to each post on your blog. This way, the readers themselves will get involved in promotion. Creating pages and groups dedicated to your blog and to the topic of interest will deliver good results, as well.
Keep in mind that good social network promotion demands consistent efforts.
Become a Guest Blogger
To increase your audience, you will sometimes have to rely on the success of others. Guest blogging is a great promotional technique that many writers rely on.
In the case of guest blogging, you will be writing content for somebody else. In return for the unique article, you will get a link to your blog. Becoming a guest writer for very popular blogs and websites will immediately translate in traffic boost.
Use Traditional Online Promotion Methods
Some very simple promotion techniques can deliver great results in terms of traffic maximization. Some old-school online promotion methods will come in handy.
The easiest thing you can do is add your blog’s URL to your e-mail signature. Each person that you contact will get a chance to visit the blog and to explore its content. Adding the URL to your forum profile and other membership pages can be just as efficient.
Analyze Results to Improve Your Strategy
Online promotion has one main advantage – its results can be monitored instantly. An analytics tool will provide information about the efficiency of your traffic increase methods. You will get to see what works and what parts of the campaign demand modifications.
Take a look at your blog statistics. Which articles are most popular? What keywords did people use to find your content through a search engine? Try to come up with a pattern and a trend that will increase the popularity of the texts you will write in the future.
You should also monitor the results of your social media marketing campaign. The number of subscribers and the interactions you have with other indicate whether you have managed to become popular. If your efforts are failing, you will probably have to come up with an alternative strategy.
Increasing your blog traffic demands both time and effort. Such techniques are typically inexpensive and highly efficient. Being patient and meticulous will give you an opportunity to enjoy great results within a short period of time.