Colours and web design: finding the right palette for your project

Choosing a suitable colour scheme for your web project is not as easy as it seems. Are you relying on your web designer to come up with the right mix of colours, or are you putting the palette together yourself? There are a number of factors to consider rather than simply choosing colours you like.

Colours and web design

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Picking the right colours is a skill and you can either end up with a lovely, eye-catching site that users want to stay on or a mishmash of colours that immediately deters customers and a website bounce rate that is sky high.

What are the key points to consider when thinking about your website’s colour palette?

Your brand

Assuming you have created your brand and imagery, it would be wise to use colours that complement this and there should be a dominant colour that stands out. Thinking about the colours that flatter each other, you can expect to see blues and oranges, reds and greens, and yellows and purples. These can be found on the colour wheel as opposites. These colours should be used to catch the user’s eye and also as the dominant colour that matches your brand.

For the rest of the page, use muted colours to soften the palette; however, make sure they are not too uninspiring.

The problem we have is that people see colours differently – our brain decides what colour we are looking at according to the light that is coming into our eyes. Is there a way around this?

Web designers

If you are really unsure about which colours to use and are uncertain about getting your website to look right, why not hire a Cardiff web designer such as http://ambercouch.co.uk/?

These designers are the professionals and come up with ideas for their customers daily. They know the tricks and what colours work best on a website and will put together a template based on your brand and theme. Such professionals are not only web designers but can also incorporate your pages and consider search engine algorithms.

To summarise, the key points when determining a suitable colour scheme for your web project are:

•       Choose a dominant colour.
•       Ensure you have one or two accent colours.
•       Don’t forget to use a complementary background colour.